The Data Brigade Blog

  • Political Social Network Analysis

    Network analysis is a valuable tool for studying political social networks in Canada. By analyzing the connections between individuals and groups, network analysis can reveal patterns of influence and information flow that are not immediately apparent from traditional political analysis. Here are three reasons why network analysis is important for political social network analysis in…

  • How to use xlookup to merge voter information for election campaigns

    Xlookup is a function in Microsoft Excel that allows you to perform a lookup and return a value from a table based on a specified condition. It can be useful for merging voter information together for election campaigns, as it allows you to quickly match voter data from different sources and create a comprehensive voter…

  • The Importance of Accurate Data

    Accurate data is crucial for winning elections. It is the foundation upon which political campaigns are built, and can be used to identify and target specific groups of voters, develop effective messaging, and allocate resources efficiently. One of the most important uses of data in an election campaign is voter identification and targeting. Accurate voter…